Buy Nothing Posters

(2021, 4×5, Photoshop)
Adbusters Media Foundation

Everything Commodified

Buy Nothing Day is held every year on the day after American Thanksgiving. The day was popularized by Adbusters, so every year, Adbusters creates new assets, posters, and advertisements for the anti-consumerist holiday.

The goal of these posters was to illustrate the idea of invasive commodification—Buy Nothing Day being one way to step out of a cycle that will commodify every inch of the planet, if we give it the chance.