Social Media Post, Posters
(2021, Various Sizes, Photoshop, Writing)
Adbusters Media Foundation
Time to UnPrime Amazon
In lieu of Amazon’s predatory business practices and the environmental destruction their business model has been causing, Adbusters ran a campaign adjacent to Amazon’s Prime Day promotion called UnPrime Day.
The concept was simple—on the specified day people with an Amazon Prime subscription would cancel their subscription and get as many of their friends as they could to do the same thing. I was able to produce some great graphics and informative pieces of writing to promote the concept.